Coca-Cola’s anti-obesity crusade highlights the role of corporate responsibility in PR

Coca-Cola, the world’s most valuable brand, last week launched a landmark anti-obesity campaign in the US, kicked off with a two minute spot titled ‘Coming Together.

The ad, which aims to spread the message that the “complex challenge of obesity” is one that concerns everyone – including Coke – and that by coming together, the US population will emerge a healthier, more slender, nation. Continue reading

Lance Armstrong’s confessional on the Oprah Winfrey ‘couch’

Oprah at her 50th birthday party

Image Credit: Alan Light

A tale of two PR Agendas

Disgraced cyclist Lance Armstrong is the latest celebrity to sit down with Oprah Winfrey, America’s de facto confessor, for a “no-holds-barred” two-part confessional. The two-part interview in which Armstrong admitted to using performance-enhancing substances during his heralded career after he had steadfastly denied doping allegations, was aired on the Oprah Winfrey Network (OWN), a joint venture between Oprah Winfrey and Discovery Communications. Continue reading

Tarantino’s tantrum: Defying the PR rule book

Quentin Tarantino, the Hollywood director known for his violent – and popular – movies, launched into nothing short of a melt-down last week, when questioned by Channel Four News presenter, Krishnan Guru-Murthy, over whether there is any link between movie violence and real life violence. Tarantino flew off the handle, bounding, wide-eyed and clammy from one PR blunder to the next. Continue reading

Rant or Reason?

PR and winning the debate

Piers MorganImage credit: Cow PR

Piers Morgan
Image credit: Cow PR

Losing your temper is rarely a recipe for PR success but, as in the case of radio host Alex Jones, blowing off steam can really damage the credence given to your side of the story.

Following Piers Morgan’s (host of CNN’s Piers Morgan Tonight) less-than-even-handed labelling of gun advocate Larry Prattas an “incredibly stupid man”, radio host Alex Jones organised a petition calling for the British interviewer’s deportation. Cheers could be heard all around the UK – except it would mean that Piers would come back to haunt the UK media rather than the US. Continue reading

It’s all about brand management

Image credit:  John Keogh

Image credit: John Keogh

How big brands are getting into the organic act – and managing their brands

“I like to try independent shops, and it was really very nice with great coffee,” she said. “But when I got home, I looked it up and discovered it was (readers, take a big breath here) a chain.” Continue reading