Nike puts Pistorius contract on hold

Nike ACC Mercurial Vapor VIII

Image credit: vernieman

Murder and celebrity endorsement deals – are they ‘win win’ situations for Nike?

Nike has suspended its sponsorship contract with the Olympic and Paralympic athlete Oscar ‘Blade Runner’ Pistorius as he fights a charge of premeditated murder. Continue reading

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Drop the dead donkey? No way!

UK media scoop Dead Donkey story

For the first time, UK journalists didn’t have to drop the dead donkey (journo jargon for a news item of no real significance placed at the end of a news bulletin or as a filler in a newspaper that is designed to be removed if a more significant story needs extra time or space). Continue reading

Obama and Ahmadinejad try the macho man PR method – with mixed results

President AhmadinejadPhoto credit: Daniella Zalcman

President Ahmadinejad
Photo credit: Daniella Zalcman

After the Iranian space agency ‘apparently’ sent a monkey into space, one man has put himself forward as the Middle East’s Neil Armstrong, with current Iranian President Mahmoud Ahmadinejad volunteering himself as the country’s first human astronaut. Continue reading

How to counter your critics – one simple lesson from Beyoncé

Not just a great Diva, but a clever one too!

As one of the best-selling artists of all time, Beyoncé is certainly the mistress of her own image.

Having sold over 75 million records worldwide, won 16 Grammy awards, launched her own fashion line, married one of the most financially successful hip-hop artists and entrepreneurs in America, and recently given birth to their first child (for which the couple lost their bid to trademark, yes, trademark her name) surely nothing can go wrong for Queen B? Continue reading