The British press has devoted a lot of lines this week to how Boris Johnson, Mayor of London and possible future rival for British PM (though he’s never admitted to this ambition) was made to squirm on the sofa of a popular political talk show as his interviewer, Eddie Mair, dug his scalpel in deep, calling Johnson a “nasty piece of work”, quizzing him about being fired from The Times for making up quotes, being sacked by his party for allegedly lying about an affair and the infamous recorded phone call with Darius Guppy where they discuss a plan to have a journalist beaten up. A classic car crash interview in many ways, but has it actually damaged Brand Boris?
Michelle Obama and Kate Middleton show Peng Liyuan the way
At a time when China’s Foreign Ministry is struggling to improve the country’s international image, new first lady Peng Liyuan, who in the past has dazzled audiences at home and abroad with her bravura soprano voice, has been brought out of the Chinese closet and into the PR limelight. Continue reading
This week, in a departure from our news based analysis and to mark Twitter’s seven year anniversary, we take a look at the effects of social media in business.
Everyone’s tweeting, posting and liking, or so it seems. But is “going social” really that important for B2B smaller businesses and start-ups setting out on the road to that IPO? Continue reading
The power of words in swaying public opinion
In the US, the Obama administration has just introduced something called sequestration. These are actually mandatory spending cuts – what the Europeans call austerity measures but somehow it sounds a rather less painful practice than that short sharp word ‘cuts’. (Btw, austerity to the Germans has very positive connotations of good standards of fiscal discipline, austerity measures are very acceptable in Germany!) Continue reading
Fuel leaks, emergency landings and alarm bells – but shares are up
This week, Boeing, the largest global aircraft manufacturer and second largest aerospace and defence contractor in the world, enjoyed fruits born of confident executive handling of a PR meltdown. On Tuesday shares rose 1.5 percent to $84.16, the highest since May 2008. Continue reading
PR gives you valuable third party endorsements, but when there is none to be had anywhere, you really do have to take to direct contact with your audience, so advertising, direct mail, video blogs but NOT social media, come into their own – as UK supermarket giant Tesco found out.