Using social media to kick-start a B2B start-up
According to Judith Ingleton-Beer, CEO of IBA International, a leading international public relations organisation, B2B social media strategies are very different from those for the consumer – the numbers are smaller and the nature of the buyers means the patterns of information aren’t the same. In this piece she looks at how a start-up can get real marketing value out of social media.
You’re a small start up. You’ve got a professional idea that you want to develop and turn into a fortune. You’ve got some venture capital and you want to get your business from where it is now to ‘x’ million turnover in the next 3 years. You’ve a small team, currently 5 people-going on 10. You have a marketing person who also does administration and looks after your creative. All of you are stretched. Continue reading