It’s the one that communicates best that wins

crossing-the-finish-line

Using social media to kick-start a B2B start-up

 

According to Judith Ingleton-Beer, CEO of IBA International, a leading international public relations organisation, B2B social media strategies are very different from those for the consumer – the numbers are smaller and the nature of the buyers means the patterns of information aren’t the same. In this piece she looks at how a start-up can get real marketing value out of social media.

You’re a small start up. You’ve got a professional idea that you want to develop and turn into a fortune. You’ve got some venture capital and you want to get your business from where it is now to ‘x’ million turnover in the next 3 years. You’ve a small team, currently 5 people-going on 10. You have a marketing person who also does administration and looks after your creative. All of you are stretched. Continue reading

BlackBerry – needing reputation management yet again

Thorsten Heins presents the BlackBerry Z10 and the BlackBerry Q10

By Official BlackBerry Images Thorsten Heins presents the BlackBerry Z10 and the BlackBerry Q10

Last week, BlackBerry battled for its reputation as Detwiler Fenton, the institutional research and wealth management group, stated that customer returns of the Z10 were outnumbering sales at certain key retailers. A sell-off of BlackBerry shares ensued and the Wall Street Journal getting hold of the story didn’t help – shares plummeted nearly 8%. Continue reading

Three Reasons You Should Outsource Your Social Media Campaign

B2B Social Media

B2B Social Media

Facebook, Twitter, LinkedIn and the list goes on. Building a B2B social media campaign for your business can be a very time consuming process. And if you run a small business, you do not have time to manage all those social media platforms yourself. In fact, you’ve probably only just got time to manage one. On average it takes an SME nearly two hours a day to successfully run just one social networking site. So should you even try to do it yourself? Or should you outsource your social media? Given the investment of time that is needed to perfect your campaign it is often worth calling upon the experts.

So why should you be outsourcing? Lets break it down. Continue reading

Press censorship – The hypocrisy of Hacked Off

Author: Piotr VaGla Waglowski, http://www.vagla.pl

Author: Piotr VaGla Waglowski, http://www.vagla.pl

Andrew Gilligan is one ex-BBC journalist I have a lot of time for. He started off as a rather left of centre commentator who had his life changing baptism late on in his career when, as a journalist on BBC’s Radio 4, he reported on The Today Programme that a British government briefing paper on Iraq and weapons of mass destruction (the September Dossier) had been ‘sexed up’. His report was based on a private meeting (undisclosed in his report) with respected scientist, former UN weapons inspector, and current UK Ministry of Defence weapons inspector Dr David Kelly. Continue reading