End it like Beckham?

David Beckham retires from football– but his global marketability remains the same

Beckham, who has played football in England, Spain, Italy, America and France, last week became the first English player to have won four domestic titles in four different countries. He bows out of the game having achieved 19 major trophies including 10 league titles and scoring or providing assists in more than half of his 534 top-flight games.

That is the footballing side of Beckham. Not bad at all. Continue reading

Targeting a niche market today – social is the way forward

nicheEvery business has its own niche markets, but how many dominate their niche online? Being dominant online is now at the top of the priority list for most businesses aiming to drive new leads and sales, however, few are managing to achieve it. Social media provides a perfect way to engage with your niche.

Social networking has opened up a new way for B2B businesses to reach their niche markets – smaller groups of clientèle who are particularly interested in a particular service or product, in a way that traditional methods such as TV, radio and print have not been able to accomplish in the past. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

Five reasons why your business can’t survive without social media

By Jason A. Howie http://bit.ly/10yV2sn

By Jason A. Howie http://bit.ly/10yV2sn

Social media is something businesses can no longer afford to ignore

No one anticipated how popular social networking would be become. Once viewed with trepidation, SMBs wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand. Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.

Continue reading