A little (Royal) bundle of PR joy

9352569603_2f979c8b7f_o

Image Credit: Carmen Rodriguez NSP

How the new Royal is helping to further modernise the British monarchy

So the long-awaited arrival of the third in line to the UK throne is over. On the afternoon of Monday 22nd July, at around twenty-five past four, a baby boy, George Alexander Louis, was safely delivered at St Mary’s Hospital, Paddington, London weighing 8lb 6oz. It will be a number of years before the young Prince of Cambridge realises that he was born to ‘reign over us’ – as the UK national Anthem suggests – and that his life is much departed from the typical life of his subjects. Continue reading