#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.

The theft was spotted on surveillance cameras in the area, however, doubts on whether the theft was a real one began to emerge after Queensland police announced that the theft was not reported to them.

Despite Bowen Tourism vigorously denying it was a publicity stunt, it turned out that it in fact was a publicity stunt, carried out by chicken restaurant chain Nando’s, in order to promote the release of a new – you got it – mango-flavoured sauce.

At the end of the day, the Nando’s stunt did more for Bowen than the Australian 150 ‘big things’ campaign.

The mango-nap caused #MangoGate to trend on Twitter, and a few photo-shopped pictures of the mango’s whereabouts were posted, including one of it being among the 12 Apostles in Australia, and another where it starred as the “Wrecking Ball” in Miley Cyrus’ infamous music video.

Shortly after it was revealed that Nando’s was behind the Mango’s disappearance, the chain posted a statement onto their Facebook page and website saying: ‘Thank you Bowen. Your Big Mango is in safe hands (very, very big hands),’…’We confess, we borrowed your Big Mango. But we’ve got big plans for it and promise to return it safely…soon (ish).’

Winners included not just Nando’s but small town Bowen – now on the map at last courtesy of Nando’s and a Mango, and not the Australian tourist board.

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