It was more than Samsung could have dreamed of. There they were at CES Las Vegas 2014, the world’s biggest consumer electronics jamboree – barring perhaps Mobile World Congress – the Mecca of everything new in mobile, electronics and networking with hundreds of journalists and film crews from every corner of the globe vying with each other to find out just what the Internet of Things really is, and whether anyone will be giving away free 3D printers… Continue reading →
Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading →
Last week, BlackBerry battled for its reputation as Detwiler Fenton, the institutional research and wealth management group, stated that customer returns of the Z10 were outnumbering sales at certain key retailers. A sell-off of BlackBerry shares ensued and the Wall Street Journal getting hold of the story didn’t help – shares plummeted nearly 8%. Continue reading →
The British press has devoted a lot of lines this week to how Boris Johnson, Mayor of London and possible future rival for British PM (though he’s never admitted to this ambition) was made to squirm on the sofa of a popular political talk show as his interviewer, Eddie Mair, dug his scalpel in deep, calling Johnson a “nasty piece of work”, quizzing him about being fired from The Times for making up quotes, being sacked by his party for allegedly lying about an affair and the infamous recorded phone call with Darius Guppy where they discuss a plan to have a journalist beaten up. A classic car crash interview in many ways, but has it actually damaged Brand Boris?
Fuel leaks, emergency landings and alarm bells – but shares are up
This week, Boeing, the largest global aircraft manufacturer and second largest aerospace and defence contractor in the world, enjoyed fruits born of confident executive handling of a PR meltdown. On Tuesday shares rose 1.5 percent to $84.16, the highest since May 2008. Continue reading →
PR gives you valuable third party endorsements, but when there is none to be had anywhere, you really do have to take to direct contact with your audience, so advertising, direct mail, video blogs but NOT social media, come into their own – as UK supermarket giant Tesco found out. Continue reading →
As one of the best-selling artists of all time, Beyoncé is certainly the mistress of her own image.
Having sold over 75 million records worldwide, won 16 Grammy awards, launched her own fashion line, married one of the most financially successful hip-hop artists and entrepreneurs in America, and recently given birth to their first child (for which the couple lost their bid to trademark, yes, trademark her name) surely nothing can go wrong for Queen B? Continue reading →