PayPal and ASOS showcase lessons in Twitter – sometimes it’s best to watch and listen – but not to tweet

First rule of corporate PR – never add to a negative story. Why? It might just run out of your control. And if this is on Twitter, then it can get seriously out of control.

We look at two high profile cases where corporates decided to enter the debate on Twitter, which resulted in negative running stories that attacked their brands. Continue reading

#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.
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The Awards season in full swing – UK Brit Awards 2014 take a Twitter hit

How one PR agency seriously abuses the value of PR

It’s the Award season – the Baftas, the Emmys, the Golden Globes, the Brits and the grand finale: the Oscars.

It’s all fair voting, so of course: the best film, best music group, best actor wins? Yes? History is not necessarily on the side of the winners…… Continue reading

The cost of the Olympic Games versus the feel-good legacy

The Olympic Games Legacy?

The Olympic Games Legacy?

One year on, the UK puts on a PR campaign to build the feel-good factor – but will it work? If it does, Rio could take a lesson in proactive PR

Despite much cynicism surrounding the benefit of the Olympic Games to the UK in 2012, and with the cost of staging the event widely publicised, it now appears as though the British public are still buzzing with the feel-good factor left behind one year on – at least that’s what recent polls are showing. The Office for National Statistics found that the public were happier one year on from the Games with 77% of respondents rating their life satisfaction as at least seven out of ten.
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A little (Royal) bundle of PR joy

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Image Credit: Carmen Rodriguez NSP

How the new Royal is helping to further modernise the British monarchy

So the long-awaited arrival of the third in line to the UK throne is over. On the afternoon of Monday 22nd July, at around twenty-five past four, a baby boy, George Alexander Louis, was safely delivered at St Mary’s Hospital, Paddington, London weighing 8lb 6oz. It will be a number of years before the young Prince of Cambridge realises that he was born to ‘reign over us’ – as the UK national Anthem suggests – and that his life is much departed from the typical life of his subjects. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

It’s the one that communicates best that wins

crossing-the-finish-line

Using social media to kick-start a B2B start-up

 

According to Judith Ingleton-Beer, CEO of IBA International, a leading international public relations organisation, B2B social media strategies are very different from those for the consumer – the numbers are smaller and the nature of the buyers means the patterns of information aren’t the same. In this piece she looks at how a start-up can get real marketing value out of social media.

You’re a small start up. You’ve got a professional idea that you want to develop and turn into a fortune. You’ve got some venture capital and you want to get your business from where it is now to ‘x’ million turnover in the next 3 years. You’ve a small team, currently 5 people-going on 10. You have a marketing person who also does administration and looks after your creative. All of you are stretched. Continue reading