In an emergency, food giant Tesco takes to the power of advertisements

Image Credit: AdamKR

PR gives you valuable third party endorsements, but when there is none to be had anywhere, you really do have to take to direct contact with your audience, so advertising, direct mail, video blogs but NOT social media, come into their own – as UK supermarket giant Tesco found out.
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Coca-Cola’s anti-obesity crusade highlights the role of corporate responsibility in PR

Coca-Cola, the world’s most valuable brand, last week launched a landmark anti-obesity campaign in the US, kicked off with a two minute spot titled ‘Coming Together.

The ad, which aims to spread the message that the “complex challenge of obesity” is one that concerns everyone – including Coke – and that by coming together, the US population will emerge a healthier, more slender, nation. Continue reading