Google, Amazon and Starbucks in the tax limelight

Photo by James Callan

Photo by James Callan

Starbucks buckles to media pressure – but doesn’t get its PR quite right

Last month, three of the biggest success stories in international business – senior executives from Google, Amazon and Starbucks – were dragged before the UK’s Parliamentary Public Accounts Committee (more-or-less the equivalent of the House Budget Committee). All three companies had been accused of using Byzantine mechanisms to avoid paying corporation tax in Britain. Though legal this has become increasingly difficult to manage from a PR perspective. Continue reading

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