End it like Beckham?

David Beckham retires from football– but his global marketability remains the same

Beckham, who has played football in England, Spain, Italy, America and France, last week became the first English player to have won four domestic titles in four different countries. He bows out of the game having achieved 19 major trophies including 10 league titles and scoring or providing assists in more than half of his 534 top-flight games.

That is the footballing side of Beckham. Not bad at all. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

Sequestration or cuts? Invest or spend?

Dollar

Dollar
Image Credit: Images of Money

The power of words in swaying public opinion

 

In the US, the Obama administration has just introduced something called sequestration. These are actually mandatory spending cuts – what the Europeans call austerity measures but somehow it sounds a rather less painful practice than that short sharp word ‘cuts’. (Btw, austerity to the Germans has very positive connotations of good standards of fiscal discipline, austerity measures are very acceptable in Germany!) Continue reading

Obama and Ahmadinejad try the macho man PR method – with mixed results

President AhmadinejadPhoto credit: Daniella Zalcman

President Ahmadinejad
Photo credit: Daniella Zalcman

After the Iranian space agency ‘apparently’ sent a monkey into space, one man has put himself forward as the Middle East’s Neil Armstrong, with current Iranian President Mahmoud Ahmadinejad volunteering himself as the country’s first human astronaut. Continue reading

How to counter your critics – one simple lesson from Beyoncé

Not just a great Diva, but a clever one too!

As one of the best-selling artists of all time, Beyoncé is certainly the mistress of her own image.

Having sold over 75 million records worldwide, won 16 Grammy awards, launched her own fashion line, married one of the most financially successful hip-hop artists and entrepreneurs in America, and recently given birth to their first child (for which the couple lost their bid to trademark, yes, trademark her name) surely nothing can go wrong for Queen B? Continue reading

Lance Armstrong’s confessional on the Oprah Winfrey ‘couch’

Oprah at her 50th birthday party

Image Credit: Alan Light

A tale of two PR Agendas

Disgraced cyclist Lance Armstrong is the latest celebrity to sit down with Oprah Winfrey, America’s de facto confessor, for a “no-holds-barred” two-part confessional. The two-part interview in which Armstrong admitted to using performance-enhancing substances during his heralded career after he had steadfastly denied doping allegations, was aired on the Oprah Winfrey Network (OWN), a joint venture between Oprah Winfrey and Discovery Communications. Continue reading

Tarantino’s tantrum: Defying the PR rule book

Quentin Tarantino, the Hollywood director known for his violent – and popular – movies, launched into nothing short of a melt-down last week, when questioned by Channel Four News presenter, Krishnan Guru-Murthy, over whether there is any link between movie violence and real life violence. Tarantino flew off the handle, bounding, wide-eyed and clammy from one PR blunder to the next. Continue reading