It was more than Samsung could have dreamed of. There they were at CES Las Vegas 2014, the world’s biggest consumer electronics jamboree – barring perhaps Mobile World Congress – the Mecca of everything new in mobile, electronics and networking with hundreds of journalists and film crews from every corner of the globe vying with each other to find out just what the Internet of Things really is, and whether anyone will be giving away free 3D printers… Continue reading →
Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading →
One year on, the UK puts on a PR campaign to build the feel-good factor – but will it work? If it does, Rio could take a lesson in proactive PR
Despite much cynicism surrounding the benefit of the Olympic Games to the UK in 2012, and with the cost of staging the event widely publicised, it now appears as though the British public are still buzzing with the feel-good factor left behind one year on – at least that’s what recent polls are showing. The Office for National Statistics found that the public were happier one year on from the Games with 77% of respondents rating their life satisfaction as at least seven out of ten. Continue reading →
One of the most frequently asked questions when B2B businesses decide to develop a social media strategy is, which social networking platform is best? With an abundance to choose from, the choice between Facebook, Twitter or LinkedIn can become very overwhelming. Each of these platforms offer business value in their own way, so we’re going to review these sites to help you decide which offers the most value for your business.
When it comes to using social media for B2Bs, the underlying key to success is to drive thought- leadership, credibility and provide targeted engagement. In order to do this, a B2B organisation must firstly have chosen the right platforms and have a solid social media strategy in place that defines the market position and offers something different to their competition. Continue reading →