One year on, the UK puts on a PR campaign to build the feel-good factor – but will it work? If it does, Rio could take a lesson in proactive PR
Despite much cynicism surrounding the benefit of the Olympic Games to the UK in 2012, and with the cost of staging the event widely publicised, it now appears as though the British public are still buzzing with the feel-good factor left behind one year on – at least that’s what recent polls are showing. The Office for National Statistics found that the public were happier one year on from the Games with 77% of respondents rating their life satisfaction as at least seven out of ten. Continue reading →
How the new Royal is helping to further modernise the British monarchy
So the long-awaited arrival of the third in line to the UK throne is over. On the afternoon of Monday 22nd July, at around twenty-five past four, a baby boy, George Alexander Louis, was safely delivered at St Mary’s Hospital, Paddington, London weighing 8lb 6oz. It will be a number of years before the young Prince of Cambridge realises that he was born to ‘reign over us’ – as the UK national Anthem suggests – and that his life is much departed from the typical life of his subjects. Continue reading →
Losing your temper is rarely a recipe for PR success but, as in the case of radio host Alex Jones, blowing off steam can really damage the credence given to your side of the story.
Following Piers Morgan’s (host of CNN’s Piers Morgan Tonight) less-than-even-handed labelling of gun advocate Larry Prattas an “incredibly stupid man”, radio host Alex Jones organised a petition calling for the British interviewer’s deportation. Cheers could be heard all around the UK – except it would mean that Piers would come back to haunt the UK media rather than the US. Continue reading →