One of the most frequently asked questions when B2B businesses decide to develop a social media strategy is, which social networking platform is best? With an abundance to choose from, the choice between Facebook, Twitter or LinkedIn can become very overwhelming. Each of these platforms offer business value in their own way, so we’re going to review these sites to help you decide which offers the most value for your business.
When it comes to using social media for B2Bs, the underlying key to success is to drive thought- leadership, credibility and provide targeted engagement. In order to do this, a B2B organisation must firstly have chosen the right platforms and have a solid social media strategy in place that defines the market position and offers something different to their competition. Continue reading