PayPal and ASOS showcase lessons in Twitter – sometimes it’s best to watch and listen – but not to tweet

First rule of corporate PR – never add to a negative story. Why? It might just run out of your control. And if this is on Twitter, then it can get seriously out of control.

We look at two high profile cases where corporates decided to enter the debate on Twitter, which resulted in negative running stories that attacked their brands. Continue reading

Samsung – From PR disaster to International PR coup in 60 seconds…

But there are still lessons to be learned

It was more than Samsung could have dreamed of. There they were at CES Las Vegas 2014, the world’s biggest consumer electronics jamboree – barring perhaps Mobile World Congress – the Mecca of everything new in mobile, electronics and networking with hundreds of journalists and film crews from every corner of the globe vying with each other to find out just what the Internet of Things really is, and whether anyone will be giving away free 3D printers… Continue reading

Don’t be anti-social on social media this year: the biggest social media gaffes of 2013

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Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

BlackBerry – needing reputation management yet again

Thorsten Heins presents the BlackBerry Z10 and the BlackBerry Q10

By Official BlackBerry Images Thorsten Heins presents the BlackBerry Z10 and the BlackBerry Q10

Last week, BlackBerry battled for its reputation as Detwiler Fenton, the institutional research and wealth management group, stated that customer returns of the Z10 were outnumbering sales at certain key retailers. A sell-off of BlackBerry shares ensued and the Wall Street Journal getting hold of the story didn’t help – shares plummeted nearly 8%. Continue reading

Boris Johnson: Mayor of London a “nasty piece of work” – but do the public think so, or care?

The British press has devoted a lot of lines this week to how Boris Johnson, Mayor of London and possible future rival for British PM (though he’s never admitted to this ambition) was made to squirm on the sofa of a popular political talk show as his interviewer, Eddie Mair, dug his scalpel in deep, calling Johnson a “nasty piece of work”, quizzing him about being fired from The Times for making up quotes, being sacked by his party for allegedly lying about an affair and the infamous recorded phone call with Darius Guppy where they discuss a plan to have a journalist beaten up. A classic car crash interview in many ways, but has it actually damaged Brand Boris?

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Boeing shares defy media nightmare

Boeing 787 Dreamliner

Boeing 787 Dreamliner
Image Credit: INABA Tomoaki

Fuel leaks, emergency landings and alarm bells – but shares are up

This week, Boeing, the largest global aircraft manufacturer and second largest aerospace and defence contractor in the world, enjoyed fruits born of confident executive handling of a PR meltdown. On Tuesday shares rose 1.5 percent to $84.16, the highest since May 2008. Continue reading