Which Social Networking Site Should B2B Businesses Be Using?

By Nan Palmero from San Antonio, TX, USA  http://bit.ly/17ugjuv

By Nan Palmero from San Antonio, TX, USA
http://bit.ly/17ugjuv

One of the most frequently asked questions when B2B businesses decide to develop a social media strategy is, which social networking platform is best? With an abundance to choose from, the choice between Facebook, Twitter or LinkedIn can become very overwhelming. Each of these platforms offer business value in their own way, so we’re going to review these sites to help you decide which offers the most value for your business.

When it comes to using social media for B2Bs, the underlying key to success is to drive thought- leadership, credibility and provide targeted engagement. In order to do this, a B2B organisation must firstly have chosen the right platforms and have a solid social media strategy in place that defines the market position and offers something different to their competition. Continue reading

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Targeting a niche market today – social is the way forward

nicheEvery business has its own niche markets, but how many dominate their niche online? Being dominant online is now at the top of the priority list for most businesses aiming to drive new leads and sales, however, few are managing to achieve it. Social media provides a perfect way to engage with your niche.

Social networking has opened up a new way for B2B businesses to reach their niche markets – smaller groups of clientèle who are particularly interested in a particular service or product, in a way that traditional methods such as TV, radio and print have not been able to accomplish in the past. Continue reading

Five reasons why your business can’t survive without social media

By Jason A. Howie http://bit.ly/10yV2sn

By Jason A. Howie http://bit.ly/10yV2sn

Social media is something businesses can no longer afford to ignore

No one anticipated how popular social networking would be become. Once viewed with trepidation, SMBs wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand. Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.

Continue reading

It’s the one that communicates best that wins

crossing-the-finish-line

Using social media to kick-start a B2B start-up

 

According to Judith Ingleton-Beer, CEO of IBA International, a leading international public relations organisation, B2B social media strategies are very different from those for the consumer – the numbers are smaller and the nature of the buyers means the patterns of information aren’t the same. In this piece she looks at how a start-up can get real marketing value out of social media.

You’re a small start up. You’ve got a professional idea that you want to develop and turn into a fortune. You’ve got some venture capital and you want to get your business from where it is now to ‘x’ million turnover in the next 3 years. You’ve a small team, currently 5 people-going on 10. You have a marketing person who also does administration and looks after your creative. All of you are stretched. Continue reading

Three Reasons You Should Outsource Your Social Media Campaign

B2B Social Media

B2B Social Media

Facebook, Twitter, LinkedIn and the list goes on. Building a B2B social media campaign for your business can be a very time consuming process. And if you run a small business, you do not have time to manage all those social media platforms yourself. In fact, you’ve probably only just got time to manage one. On average it takes an SME nearly two hours a day to successfully run just one social networking site. So should you even try to do it yourself? Or should you outsource your social media? Given the investment of time that is needed to perfect your campaign it is often worth calling upon the experts.

So why should you be outsourcing? Lets break it down. Continue reading

B2B and Social Media – What’s the score for smaller businesses and start-ups?

Twitter Profile

Image Credit: Twitter Profile by Rosaura Ochoa

This week, in a departure from our news based analysis and to mark Twitter’s seven year anniversary, we take a look at the effects of social media in business.

Everyone’s tweeting, posting and liking, or so it seems. But is “going social” really that important for B2B smaller businesses and start-ups setting out on the road to that IPO? Continue reading