Don’t be anti-social on social media this year: the biggest social media gaffes of 2013

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Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading

A New Year’s Resolution: Promise not to promise anymore

Photo by Carmello Fernando

Photo by Carmello Fernando

New Year is, traditionally, a time when we commit to diets, teetotalism, fitness regimes or generally being more laudable people in a promise – to ourselves more than anyone else – to be ‘better’ somehow. And, traditionally, we tend to break those promises after (and this is, admittedly, a wild approximation) a month. But while a cheeky glass of Chenin or going a fortnight without Zumba may be a New Year’s promise broken they are not, generally speaking, fatal – either literally or metaphorically.

But rash promises made to others – particularly to the media – really can be fatal to one’s reputation, especially when they are unambiguous, cast-iron pledges. Here are some examples of those who learnt the hard way: Continue reading

Google, Amazon and Starbucks in the tax limelight

Photo by James Callan

Photo by James Callan

Starbucks buckles to media pressure – but doesn’t get its PR quite right

Last month, three of the biggest success stories in international business – senior executives from Google, Amazon and Starbucks – were dragged before the UK’s Parliamentary Public Accounts Committee (more-or-less the equivalent of the House Budget Committee). All three companies had been accused of using Byzantine mechanisms to avoid paying corporation tax in Britain. Though legal this has become increasingly difficult to manage from a PR perspective. Continue reading