#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.
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Don’t be anti-social on social media this year: the biggest social media gaffes of 2013

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Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

Three Reasons You Should Outsource Your Social Media Campaign

B2B Social Media

B2B Social Media

Facebook, Twitter, LinkedIn and the list goes on. Building a B2B social media campaign for your business can be a very time consuming process. And if you run a small business, you do not have time to manage all those social media platforms yourself. In fact, you’ve probably only just got time to manage one. On average it takes an SME nearly two hours a day to successfully run just one social networking site. So should you even try to do it yourself? Or should you outsource your social media? Given the investment of time that is needed to perfect your campaign it is often worth calling upon the experts.

So why should you be outsourcing? Lets break it down. Continue reading

Boris Johnson: Mayor of London a “nasty piece of work” – but do the public think so, or care?

The British press has devoted a lot of lines this week to how Boris Johnson, Mayor of London and possible future rival for British PM (though he’s never admitted to this ambition) was made to squirm on the sofa of a popular political talk show as his interviewer, Eddie Mair, dug his scalpel in deep, calling Johnson a “nasty piece of work”, quizzing him about being fired from The Times for making up quotes, being sacked by his party for allegedly lying about an affair and the infamous recorded phone call with Darius Guppy where they discuss a plan to have a journalist beaten up. A classic car crash interview in many ways, but has it actually damaged Brand Boris?

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Boeing shares defy media nightmare

Boeing 787 Dreamliner

Boeing 787 Dreamliner
Image Credit: INABA Tomoaki

Fuel leaks, emergency landings and alarm bells – but shares are up

This week, Boeing, the largest global aircraft manufacturer and second largest aerospace and defence contractor in the world, enjoyed fruits born of confident executive handling of a PR meltdown. On Tuesday shares rose 1.5 percent to $84.16, the highest since May 2008. Continue reading

Obama and Ahmadinejad try the macho man PR method – with mixed results

President AhmadinejadPhoto credit: Daniella Zalcman

President Ahmadinejad
Photo credit: Daniella Zalcman

After the Iranian space agency ‘apparently’ sent a monkey into space, one man has put himself forward as the Middle East’s Neil Armstrong, with current Iranian President Mahmoud Ahmadinejad volunteering himself as the country’s first human astronaut. Continue reading

Lance Armstrong’s confessional on the Oprah Winfrey ‘couch’

Oprah at her 50th birthday party

Image Credit: Alan Light

A tale of two PR Agendas

Disgraced cyclist Lance Armstrong is the latest celebrity to sit down with Oprah Winfrey, America’s de facto confessor, for a “no-holds-barred” two-part confessional. The two-part interview in which Armstrong admitted to using performance-enhancing substances during his heralded career after he had steadfastly denied doping allegations, was aired on the Oprah Winfrey Network (OWN), a joint venture between Oprah Winfrey and Discovery Communications. Continue reading

Rant or Reason?

PR and winning the debate

Piers MorganImage credit: Cow PR

Piers Morgan
Image credit: Cow PR

Losing your temper is rarely a recipe for PR success but, as in the case of radio host Alex Jones, blowing off steam can really damage the credence given to your side of the story.

Following Piers Morgan’s (host of CNN’s Piers Morgan Tonight) less-than-even-handed labelling of gun advocate Larry Prattas an “incredibly stupid man”, radio host Alex Jones organised a petition calling for the British interviewer’s deportation. Cheers could be heard all around the UK – except it would mean that Piers would come back to haunt the UK media rather than the US. Continue reading

It’s all about brand management

Image credit:  John Keogh

Image credit: John Keogh

How big brands are getting into the organic act – and managing their brands

“I like to try independent shops, and it was really very nice with great coffee,” she said. “But when I got home, I looked it up and discovered it was (readers, take a big breath here) a chain.” Continue reading