A little (Royal) bundle of PR joy

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Image Credit: Carmen Rodriguez NSP

How the new Royal is helping to further modernise the British monarchy

So the long-awaited arrival of the third in line to the UK throne is over. On the afternoon of Monday 22nd July, at around twenty-five past four, a baby boy, George Alexander Louis, was safely delivered at St Mary’s Hospital, Paddington, London weighing 8lb 6oz. It will be a number of years before the young Prince of Cambridge realises that he was born to ‘reign over us’ – as the UK national Anthem suggests – and that his life is much departed from the typical life of his subjects. Continue reading

China’s new first lady uses PR to project ‘soft power’

People's Republic of China leader Xi Jinping and First Lady Peng Liyuan during their arrival in Russia.

People’s Republic of China leader Xi Jinping and First Lady Peng Liyuan

Michelle Obama and Kate Middleton show Peng Liyuan the way

At a time when China’s Foreign Ministry is struggling to improve the country’s international image, new first lady Peng Liyuan, who in the past has dazzled audiences at home and abroad with her bravura soprano voice, has been brought out of the Chinese closet and into the PR limelight. Continue reading

When is a joke no longer a joke? When Kate Middleton and human tragedy is involved

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The Duchess of Cambridge
Credit the MoD

We all know the story, but now it has happened we can stand back and look at the PR lessons. First, the story: on December 5th, two happy go lucky DJs Mel Greig and Michael Christian at the hitherto unknown Sydney-based radio station 2Day FM, had their scoop of a lifetime – they managed to dupe an unsuspecting nurse in a hospital to put them through the ward where the Duchess of Cambridge was undergoing treatment for severe morning sickness in the early stages of her pregnancy. She is the future Queen Consort of England – unless there’s a Republican coup – and her progeny will be the future King or Queen of England depending on sex. Continue reading