Murder and celebrity endorsement deals – are they ‘win win’ situations for Nike?
Nike has suspended its sponsorship contract with the Olympic and Paralympic athlete Oscar ‘Blade Runner’ Pistorius as he fights a charge of premeditated murder. Continue reading
A tale of two PR Agendas
Disgraced cyclist Lance Armstrong is the latest celebrity to sit down with Oprah Winfrey, America’s de facto confessor, for a “no-holds-barred” two-part confessional. The two-part interview in which Armstrong admitted to using performance-enhancing substances during his heralded career after he had steadfastly denied doping allegations, was aired on the Oprah Winfrey Network (OWN), a joint venture between Oprah Winfrey and Discovery Communications. Continue reading