Samsung – From PR disaster to International PR coup in 60 seconds…

But there are still lessons to be learned

It was more than Samsung could have dreamed of. There they were at CES Las Vegas 2014, the world’s biggest consumer electronics jamboree – barring perhaps Mobile World Congress – the Mecca of everything new in mobile, electronics and networking with hundreds of journalists and film crews from every corner of the globe vying with each other to find out just what the Internet of Things really is, and whether anyone will be giving away free 3D printers… Continue reading

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Obama and Ahmadinejad try the macho man PR method – with mixed results

President AhmadinejadPhoto credit: Daniella Zalcman

President Ahmadinejad
Photo credit: Daniella Zalcman

After the Iranian space agency ‘apparently’ sent a monkey into space, one man has put himself forward as the Middle East’s Neil Armstrong, with current Iranian President Mahmoud Ahmadinejad volunteering himself as the country’s first human astronaut. Continue reading

It’s all about brand management

Image credit:  John Keogh

Image credit: John Keogh

How big brands are getting into the organic act – and managing their brands

“I like to try independent shops, and it was really very nice with great coffee,” she said. “But when I got home, I looked it up and discovered it was (readers, take a big breath here) a chain.” Continue reading

A coup for Twitter as the Pope tweets – and not in Latin

@Pontifex

Dalai Lama still on top – on twitter at least

This week, Tweeters welcomed Pope Benedict XVI into The Twittersphere.

In front of a crowd in the Vatican Audience Hall, the head of the Roman Catholic Church used an iPad 4 to send his first tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”

The Pope will be tweeting in 8 languages but will not be following anyone other than himself or re-tweeting. Continue reading

Petraeus’ tactical retreat: an almost flawless execution

Gen. David Petraeus
Photo by Hector Alejandro

Normally, nothing provokes more ludicrous and hysterical behaviour from our public figures than sex scandals. Bill Clinton famously queried the definition of the word “is” to defend his contrary statements on Monica Lewinsky. Newt Gingrich used allegations made against him by a former wife to launch an uncharacteristically terse attack on CNN.

The Petraeus affair, in contrast, has so far managed to stay relatively clean-cut – at least for Petraeus himself. Continue reading