The cost of the Olympic Games versus the feel-good legacy

The Olympic Games Legacy?

The Olympic Games Legacy?

One year on, the UK puts on a PR campaign to build the feel-good factor – but will it work? If it does, Rio could take a lesson in proactive PR

Despite much cynicism surrounding the benefit of the Olympic Games to the UK in 2012, and with the cost of staging the event widely publicised, it now appears as though the British public are still buzzing with the feel-good factor left behind one year on – at least that’s what recent polls are showing. The Office for National Statistics found that the public were happier one year on from the Games with 77% of respondents rating their life satisfaction as at least seven out of ten.
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