Which Social Networking Site Should B2B Businesses Be Using?

By Nan Palmero from San Antonio, TX, USA  http://bit.ly/17ugjuv

By Nan Palmero from San Antonio, TX, USA
http://bit.ly/17ugjuv

One of the most frequently asked questions when B2B businesses decide to develop a social media strategy is, which social networking platform is best? With an abundance to choose from, the choice between Facebook, Twitter or LinkedIn can become very overwhelming. Each of these platforms offer business value in their own way, so we’re going to review these sites to help you decide which offers the most value for your business.

When it comes to using social media for B2Bs, the underlying key to success is to drive thought- leadership, credibility and provide targeted engagement. In order to do this, a B2B organisation must firstly have chosen the right platforms and have a solid social media strategy in place that defines the market position and offers something different to their competition. Continue reading

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Targeting a niche market today – social is the way forward

nicheEvery business has its own niche markets, but how many dominate their niche online? Being dominant online is now at the top of the priority list for most businesses aiming to drive new leads and sales, however, few are managing to achieve it. Social media provides a perfect way to engage with your niche.

Social networking has opened up a new way for B2B businesses to reach their niche markets – smaller groups of clientèle who are particularly interested in a particular service or product, in a way that traditional methods such as TV, radio and print have not been able to accomplish in the past. Continue reading