PayPal and ASOS showcase lessons in Twitter – sometimes it’s best to watch and listen – but not to tweet

First rule of corporate PR – never add to a negative story. Why? It might just run out of your control. And if this is on Twitter, then it can get seriously out of control.

We look at two high profile cases where corporates decided to enter the debate on Twitter, which resulted in negative running stories that attacked their brands. Continue reading

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