B2B and Social Media – What’s the score for smaller businesses and start-ups?

Image Credit: Twitter Profile by Rosaura Ochoa

This week, in a departure from our news based analysis and to mark Twitter’s seven year anniversary, we take a look at the effects of social media in business.

Everyone’s tweeting, posting and liking, or so it seems. But is “going social” really that important for B2B smaller businesses and start-ups setting out on the road to that IPO?

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Barack Obama: http://bit.ly/U82FRJ

“Four more years” – when Barack Obama posted this picture as he announced his re-election as US president it became the most re-tweeted tweet ever!