Show, Don’t Tell: The Power of the Image in social media PR

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Barack Obama: http://bit.ly/U82FRJ

“Four more years” – when Barack Obama posted this picture as he announced his re-election as US president it became the most re-tweeted tweet ever! Continue reading

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Red Bull and co. riding out the research wave

Over the last few months, energy drinks Red Bull, Monster Energy and 5-Hour Energy have been feeling both the warmth and the wrath that scientific research – a potentially fatal PR hazard – can bring. Continue reading