Social media takes a real bashing in the UK

The nice Guardian review of his new book just wasn’t enough for author RJ Ellory. Amazon users Jelly Bean and Nicodemus Jones reviewed his A Quiet Belief in Angels online as “truly a modern masterpiece” and Ellory himself as “one of the most talented authors of today” – except Mr Bean (sic) and Mr Jones were later outed as indeed Mr Ellory.

Pseudonymous reviews, known in the media as “sock puppets” where the author reviews his own work, TripAdvisor thrashings, restaurant eulogies on the internet are viewed more and more with scepticism by the discerning public. Continue reading