#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.
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Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

In an emergency, food giant Tesco takes to the power of advertisements

Image Credit: AdamKR

PR gives you valuable third party endorsements, but when there is none to be had anywhere, you really do have to take to direct contact with your audience, so advertising, direct mail, video blogs but NOT social media, come into their own – as UK supermarket giant Tesco found out.
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Lance Armstrong’s confessional on the Oprah Winfrey ‘couch’

Oprah at her 50th birthday party

Image Credit: Alan Light

A tale of two PR Agendas

Disgraced cyclist Lance Armstrong is the latest celebrity to sit down with Oprah Winfrey, America’s de facto confessor, for a “no-holds-barred” two-part confessional. The two-part interview in which Armstrong admitted to using performance-enhancing substances during his heralded career after he had steadfastly denied doping allegations, was aired on the Oprah Winfrey Network (OWN), a joint venture between Oprah Winfrey and Discovery Communications. Continue reading

Hacked off with Hugh Grant? Well Jon Stewart is!

Hugh Grant

Hugh Grant speaking a at Hacked Off Event
Credit: The Liberal Democrat Party

So Jon Stewart, many in the media thank you for daring to say to Hugh Grant what a lot of the UK media has wanted to say for sometime – that he is “a big pain in the ass”! But Hugh Grant has been waging his own war against the media – so he’s had some delicate handling by the hacks.
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When is a joke no longer a joke? When Kate Middleton and human tragedy is involved

Kate M MoD

The Duchess of Cambridge
Credit the MoD

We all know the story, but now it has happened we can stand back and look at the PR lessons. First, the story: on December 5th, two happy go lucky DJs Mel Greig and Michael Christian at the hitherto unknown Sydney-based radio station 2Day FM, had their scoop of a lifetime – they managed to dupe an unsuspecting nurse in a hospital to put them through the ward where the Duchess of Cambridge was undergoing treatment for severe morning sickness in the early stages of her pregnancy. She is the future Queen Consort of England – unless there’s a Republican coup – and her progeny will be the future King or Queen of England depending on sex. Continue reading

Free Press Standards – could the UK be the first country in the free world to legislate to regulate? Or was a full scale inquiry into the UK press a waste of time?

photo: Devices: MaxxStudio/Shutterstock http://shutr.bz/11hssx3 // Newspapers: Bobbie Johnson CC http://bit.ly/11hsBAE

Photo: Devices: MaxxStudio/Shutterstock http://shutr.bz/11hssx3

A report by Lord Justice Leveson recommended how to keep the practices of the UK press in check for the future – only he forgot the part about the future

This week, the UK Prime Minister, editors of national newspapers and campaigners alike have been pouring energies into answering a call outlined in a new report for a radical reform of UK media regulation. Continue reading