PayPal and ASOS showcase lessons in Twitter – sometimes it’s best to watch and listen – but not to tweet

First rule of corporate PR – never add to a negative story. Why? It might just run out of your control. And if this is on Twitter, then it can get seriously out of control.

We look at two high profile cases where corporates decided to enter the debate on Twitter, which resulted in negative running stories that attacked their brands. Continue reading

Over egging? Humour meets Twitter head on – this time it works

Nick Clegg - Image by the Liberal Democrats

Nick Clegg – Image by the Liberal Democrats

Throwing eggs and other bakery related goods is not just confined to Justin Bieber but it’s a bit of a British tradition, with previous Prime Ministers and party leaders not exempt from this form of protest.

Memorable moments such as then Deputy Prime Minister John Prescott’s infamous run in with an egg wielding citizen back in 2001, or more recently, UK Opposition leader Ed Miliband being the target of a spontaneous, politically motivated egging whilst on the campaign trail at a street market in London last year.

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#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.
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The Awards season in full swing – UK Brit Awards 2014 take a Twitter hit

How one PR agency seriously abuses the value of PR

It’s the Award season – the Baftas, the Emmys, the Golden Globes, the Brits and the grand finale: the Oscars.

It’s all fair voting, so of course: the best film, best music group, best actor wins? Yes? History is not necessarily on the side of the winners…… Continue reading

Don’t be anti-social on social media this year: the biggest social media gaffes of 2013

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Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading

Which Social Networking Site Should B2B Businesses Be Using?

By Nan Palmero from San Antonio, TX, USA  http://bit.ly/17ugjuv

By Nan Palmero from San Antonio, TX, USA
http://bit.ly/17ugjuv

One of the most frequently asked questions when B2B businesses decide to develop a social media strategy is, which social networking platform is best? With an abundance to choose from, the choice between Facebook, Twitter or LinkedIn can become very overwhelming. Each of these platforms offer business value in their own way, so we’re going to review these sites to help you decide which offers the most value for your business.

When it comes to using social media for B2Bs, the underlying key to success is to drive thought- leadership, credibility and provide targeted engagement. In order to do this, a B2B organisation must firstly have chosen the right platforms and have a solid social media strategy in place that defines the market position and offers something different to their competition. Continue reading

Targeting a niche market today – social is the way forward

nicheEvery business has its own niche markets, but how many dominate their niche online? Being dominant online is now at the top of the priority list for most businesses aiming to drive new leads and sales, however, few are managing to achieve it. Social media provides a perfect way to engage with your niche.

Social networking has opened up a new way for B2B businesses to reach their niche markets – smaller groups of clientèle who are particularly interested in a particular service or product, in a way that traditional methods such as TV, radio and print have not been able to accomplish in the past. Continue reading

Academy award-winning Reese Witherspoon – drunk and disorderly

Academy award-winning actress Reese Witherspoon was arrested last month after police stopped the car her husband, Hollywood agent Jim Toth, was driving to give him a sobriety test. Witherspoon wouldn’t stay in the car when asked to do so by the officer and was given a disorderly conduct charge. Continue reading

Five reasons why your business can’t survive without social media

By Jason A. Howie http://bit.ly/10yV2sn

By Jason A. Howie http://bit.ly/10yV2sn

Social media is something businesses can no longer afford to ignore

No one anticipated how popular social networking would be become. Once viewed with trepidation, SMBs wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand. Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.

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It’s the one that communicates best that wins

crossing-the-finish-line

Using social media to kick-start a B2B start-up

 

According to Judith Ingleton-Beer, CEO of IBA International, a leading international public relations organisation, B2B social media strategies are very different from those for the consumer – the numbers are smaller and the nature of the buyers means the patterns of information aren’t the same. In this piece she looks at how a start-up can get real marketing value out of social media.

You’re a small start up. You’ve got a professional idea that you want to develop and turn into a fortune. You’ve got some venture capital and you want to get your business from where it is now to ‘x’ million turnover in the next 3 years. You’ve a small team, currently 5 people-going on 10. You have a marketing person who also does administration and looks after your creative. All of you are stretched. Continue reading