The British press has devoted a lot of lines this week to how Boris Johnson, Mayor of London and possible future rival for British PM (though he’s never admitted to this ambition) was made to squirm on the sofa of a popular political talk show as his interviewer, Eddie Mair, dug his scalpel in deep, calling Johnson a “nasty piece of work”, quizzing him about being fired from The Times for making up quotes, being sacked by his party for allegedly lying about an affair and the infamous recorded phone call with Darius Guppy where they discuss a plan to have a journalist beaten up. A classic car crash interview in many ways, but has it actually damaged Brand Boris?
UK media scoop Dead Donkey story
For the first time, UK journalists didn’t have to drop the dead donkey (journo jargon for a news item of no real significance placed at the end of a news bulletin or as a filler in a newspaper that is designed to be removed if a more significant story needs extra time or space). Continue reading