PayPal and ASOS showcase lessons in Twitter – sometimes it’s best to watch and listen – but not to tweet

First rule of corporate PR – never add to a negative story. Why? It might just run out of your control. And if this is on Twitter, then it can get seriously out of control.

We look at two high profile cases where corporates decided to enter the debate on Twitter, which resulted in negative running stories that attacked their brands. Continue reading

Over egging? Humour meets Twitter head on – this time it works

Nick Clegg - Image by the Liberal Democrats

Nick Clegg – Image by the Liberal Democrats

Throwing eggs and other bakery related goods is not just confined to Justin Bieber but it’s a bit of a British tradition, with previous Prime Ministers and party leaders not exempt from this form of protest.

Memorable moments such as then Deputy Prime Minister John Prescott’s infamous run in with an egg wielding citizen back in 2001, or more recently, UK Opposition leader Ed Miliband being the target of a spontaneous, politically motivated egging whilst on the campaign trail at a street market in London last year.

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#Mangogate – A ‘win win’ publicity stunt, mango-mania puts small town Bowen on the map

Mango

One of Australia’s 150 ‘big things’ erected as tourist attractions was stolen last week, sparking the debate ‘Is this a publicity stunt?”

The three-storey, 10 tonne mango was the pride of small town Bowen, before it disappeared in the middle of the night on Monday, 24th February.
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The Awards season in full swing – UK Brit Awards 2014 take a Twitter hit

How one PR agency seriously abuses the value of PR

It’s the Award season – the Baftas, the Emmys, the Golden Globes, the Brits and the grand finale: the Oscars.

It’s all fair voting, so of course: the best film, best music group, best actor wins? Yes? History is not necessarily on the side of the winners…… Continue reading

Samsung – From PR disaster to International PR coup in 60 seconds…

But there are still lessons to be learned

It was more than Samsung could have dreamed of. There they were at CES Las Vegas 2014, the world’s biggest consumer electronics jamboree – barring perhaps Mobile World Congress – the Mecca of everything new in mobile, electronics and networking with hundreds of journalists and film crews from every corner of the globe vying with each other to find out just what the Internet of Things really is, and whether anyone will be giving away free 3D printers… Continue reading

Don’t be anti-social on social media this year: the biggest social media gaffes of 2013

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Following on from some terrible mishandling of social media in 2013 by household names such as British Gas, Ryanair and Burger King, we look at the ways we think are best to handle social media. Continue reading

The cost of the Olympic Games versus the feel-good legacy

The Olympic Games Legacy?

The Olympic Games Legacy?

One year on, the UK puts on a PR campaign to build the feel-good factor – but will it work? If it does, Rio could take a lesson in proactive PR

Despite much cynicism surrounding the benefit of the Olympic Games to the UK in 2012, and with the cost of staging the event widely publicised, it now appears as though the British public are still buzzing with the feel-good factor left behind one year on – at least that’s what recent polls are showing. The Office for National Statistics found that the public were happier one year on from the Games with 77% of respondents rating their life satisfaction as at least seven out of ten.
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